Your Dreamiest Dream Client
For a while I really thought I had my dream client nailed down. She was a woman, in her thirties, married…annnnnd that was pretty much it. Then, I had a very important conversation with my business coach. She asked me who my favorite person to work with was. From there, I discovered a whole new way to hone in on who my dream client really is. That is what I talk about in Episode 8 of Six Figs Podcast. Together, we are going to do the work to find out who our dreamiest dream client really is. Let’s do this sister!
Have you done the work to hone in on your dream client? Do you know who you are for? Do you have one dream client or ten? Do you pay attention to your dream client when you make decisions in your business? If your answer was no to all of these questions, don’t worry honey. I’ve got your back. This is where I was at before I had a really important conversation with my business coach. She asked me who I LOVED working with most. Let’s take it a step further. How do you hone in on your dream woman?
Before we get to far, be sure that this person fits these three categories:
They pay you what you are worth
They highly value what you do
They are a FUCKING PLEASURE to work with
This person MUST fit all of these three categories. Okay, so what’s next?
First, make a list of all of the people you have LOVED working with or who you believe you would love working with. It’s okay if you haven’t actually met them before.
Second, next to each name write every single thing that you can think of to describe them. Here are a few questions you can answer about each person:
How old are they?
Where do they live?
Are they married or single? Divorced?
Do they have a full time business?
What education do they have?
What is their aesthetic?
Do they have pets?
What are they passionate about?
What are their hobbies?
Get the picture? The list could go on and on. Just be as detailed as you possibly can.
Now, begin to pull out all of the commonalities. Write all of those into a list.
Finally, once you have that list of commonalities, start crafting a statement. This can be as long or short as you would like, but I still recommend maintaining as much detail as you possibly can.
Here is my dream girl statement. After you read mine, I’d love to hear about yours! Shoot me a DM on Instagram and we can chat about it.
My dream client is 35 to 45 years old, married or divorced, may or may not have kids, is an animal lover and has a dog. She's educated and an expert at what she does. She's a liberal feminist, appreciates and invests in quality things, is creative, passionate a natural leader and won't let anything get in the way of what she wants. Her goal is to pay herself $100,000 to $250,000 a year, but she wants to create that number doing solely what she's best at without compromise, AKA working for a boss or offering services to clients she’s not into. Her business is service rather than product based. She's incredibly hardworking, reliable, and diligent. She's not afraid to spend money strategically and is comfortable with risk. She will splurge on things she deems important to her values, which are good design, high quality, autonomy, freedom and purpose. She loves to travel, has a love, hate relationship with social media and does incredible in front of a camera or leading a group from the stage. She's competent and in charge, but doesn't always see the straightest path forward because of how much is going on in her brain at any given time. She likely struggles with anxiety. She takes excessive personal responsibility for herself and her relationships and because of that can sometimes forget to take care of herself. She believes in self care but struggles to practice it consistently. She has a few close friends but doesn't trust a lot of people because she's been burned in the past. She's an overcomer. She's overcome the odds in some way, shape or form and built a deep reservoir of self worth in the process. She's propelled forward by her mission to enrich the lives of the people around her and make an impact in her corner of the world. She'll do anything to make sure this happens. She is a writer and a teacher regardless of her career. She's a disrupter in some way, a rebel with a cause. She is super woman.
Now, you’re probably asking this, “Meg why does it need to be this detailed?!” I know ladies, this is a lot of detail but it is SO IMPORTANT because you need to know who this person is intimately in order to know what they struggle with and how you can help. When you know this, you will know how to market to this person. You will know how to deliver to them. This paragraph is going to inform every decision I make going forward in my business.
So, now it’s your turn. This is your homework for the week. After you have done this assignment I would LOVE for you to share it with me. Send me a DM on Instagram or shoot me an email to firstname.lastname@example.org. Let’s do this work money honeys!
Thank you so much for tuning into Six Figs! I love hanging out with you and can’t wait to keep talking to you. If this free educational content is valuable to you, we would love it if you hit that subscribe button. It’s like a virtual hug and it will ensure that you NEVER miss an episode. Because I just wouldn’t want you to miss out of course!
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Have a good week babes!