You're Worth a Million

Welcome back to the podcast! We are in the of a transition of a re-brand. Dream Weaver was perfect for Upspeak 1.0 but isn’t quite clear enough for Upspeak 2.0. Now, we bring you Six Figs, a podcast that strives to help women earn six figures on their own.

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This episode is based off of some slides that I put up on my IG stories about how to decide how much to charge for your services. It got tons of attention. People were asking me all sorts of questions so I decided that we needed to have this conversation on the podcast. Moving forward, as you may have noticed from the rebrand, the content of this podcast is going to be based on women making six figures on our own terms. I want to de-stigmatize the conversation around money. We are all capable of changing our money stories and making six figures so let’s do it honeys!

This week we are talking all about pricing. How do I price my services? This is a question I get all of the time from clients and followers on Instagram. Often, we are starting in the wrong place. A lot of new business owners are asking, “What are others charging for this service?” Or they make assumptions. “Can people actually afford this?” These are not the questions that you want to ask yourself when pricing your services. There is sooooo much that goes into the equation.

At the end of the day, we are all in our small businesses to make a living right? But for some reason, we are still so afraid to talk openly about money. And we also don’t think about money in an intentional way when pricing our services. So what is the first thing we need to do when deciding how much are services cost?

  • First, you are going to decide what number equals business success to you this month.

    • What is the magic number that will cover my expenses, deliver me what I need, this month in my small business?

    • P.S. ...there is no right answer for this. Your personal financial success metrics are personal. You might have a partner that helps support your lifestyle, you might have student loans that need to be paid off, maybe you have already paid your student loans. The point is, everyone is in a different situation. So it is soooo important to do the work for yourself, and not base this off of others around you.

  • Maybe that number is $5,000 a month. But remember, if you want to pay yourself $5,000 a month, you’re going to have to bring in more than that.

  • A lot of women don’t end up paying themselves in their early business days. This is not something I recommend doing.

  • When I’m talking about your magic yearly and monthly number, I’m talking about the overall gross amount of money you’re bringing in. We aren’t talking about how much you’re paying yourself. This is before all expenses are taken out.

  • Once you have decided on your magic yearly and monthly number, start to think about what expenses you may have in your business. These expenses include things like:

    • Subscription services like Squarespace, Canva, Honeybooks, etc.

    • Independent contractors

    • Marketing

  • Let’s say that number is about $1,600. If your magic yearly number is $50,000, divide that by twelve. That is $4,166. This is your monthly happy number.

  • Now subtract the cost of expenses from that monthly number. You’re left with $2,566

  • Remember, if you’re wanting to replace your day job income, that’s not replacing it. You need to be paying yourself $4,166.

  • With that being said, you need to add the cost of your expenses, to what your business needs to deliver you.

    • Take the cost of expenses for one month and multiply it by twelve. Add that number to your happy yearly number.

    • Now, each year you need to gross $69,200 to cover the cost of expenses and to pay yourself.

      • Keep in mind that this number doesn’t include savings or taxes. When you do this work, determine what that number is, multiply it by 12, then add it to your yearly number.

  • Let’s continue with the $69,200 number. If you divide that by twelve you get $5,766. This what your business needs to deliver to you each month.

  • Now, look at your services or products. What can I sell in my business? How many of each product or service, will get me to my monthly happy number?

  • Do the work so that you know what you need to bring in every month and how you are going to do it. This will inform your marketing and sales in a way that nothing else will.

  • After you do this work, and only after this point, can you look at what your competition is doing

Quotes from the episode:

  • “One of the biggest ways your business gives back to you is by delivering to you financially. I think that energetic exchange is really important for you to feel successful and committed to the business.”

  • “I want you to look at what you’re paying yourself as one of the expenses of your business.”

  • “I’d encourage you not look at it like other people are paying you. Shift your thinking to, “I am delivering payment to myself.”

  • “You’re worth a million. Maybe not today, but you are worth a million. And it’s up to you to give it to yourself.”

Have any other questions related to money? Shoot us an email at info@dreamweaverpodcast.com. We will try to answer your questions on an upcoming episode.

Did this episode bring value you to you? If it did, we would LOVE it if you subscribed to the podcast. Just hit that subscription button. It only takes two seconds, friends. This is free educational content, so hitting that subscription button will help us to keep delivering it to you. Thank you so much for your support. It means the world to us!

Want to connect with us more? Follow us on Instagram.

Interested in working one on one with Meg? Join the V.I.P Club! It starts July 1st and there are four spots left. 12 weeks, 12 transformation, one on one sessions with Meg and more. You don’t want to miss out on this. If you are ready to dive deep into your business, take messiful action, and learn how to turn your passion into profits, grab your spot before they’re gone!

Alright dollar dreamers, thank you SO MUCH for tuning in and we can’t wait to talk to you again next we on Six Figs Podcast. Now go make that money honey!

Meg Witt
Copy Cats

After a short coffee break, we are back Dream Weavers! This week we are talking all about copy cats. We have accused others of copying our creative idea, and maybe we have even copied fellow creative citizens. Either way, Meg is here to teach you the difference between inspiration and blatantly taking someone’s idea. She will also dive into how to properly handle these situations.

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Tony Robbins said, “If you want to be successful, find someone who has achieved the results you want and copy what they do and you'll achieve the same results.” Do you agree with this? I’m not quite sure if I do. Yes, I’ve heard of the book “Steal Like An Artist.” I know that to get good at something, we may have to copy the work of the masters first. But that doesn’t mean there isn’t a fine line between inspiration, and blatantly stealing someone’s work.

Are any ideas original? How do we know if we are copying someone else’s work? When is it the right time to call someone else out on taking our work? Here’s what I have to say about that in Episode 6, “Creativity in general is the wild west. So here's the thing, at the end of the day, I think it's about just figuring out how to really own the things we're doing, feel good, and like we have integrity in that, and then honor our competition in the ways that allow us to exist in a community with our competitors and not be seen as infringing.”

Here are some things to consider when you aren’t sure of the difference between being inspired, and copying.

Number One

  • If you're aware that you're clearly being directly influenced by someone's idea within your circle, then you should credit them for the inspiration they give you as a courtesy and as it seems appropriate to do so.

  • What about when you’re worried someone else will copy your ideas? Well, think about this-Even if you give them a step by step cheat sheet of how to be you in a certain situation, they're not going to be able to do it just like you.

Number Two

  • Yes, we are allowed to be inspired by our fellow creatives. It’s an incredible thing to be surrounded by women that are doing interesting, powerful and creative work. HOWEVER, remember this, “If you want to copy, something that someone close to you are within your circle is doing, then consider taking the concept and making it your own somehow rather than simply doing the exact same thing.”

  • Allow it to be inspiration and not just a template for copying.

Number Three

  • Consider that the more specific you are and you're copying, the more likely someone else will feel you're stealing their idea. If you’re friend has a podcast, and you want to start a podcast, that is not copying. Everyone wants to have a podcast. Your friends doesn’t own podcasting. Buuuuuut,
    if your friend starts a business making sugar cookies designed to look like little fun shines and you do the same thing, that's you being an asshole.

Number Four

  • Consider the closeness of the relationship. If it's a colleague or just someone you know in the community, they might need to buck up and deal with the fact that you're both in the same industry doing similar things.

Alright Dream Weavers… Those are my thoughts on copying. We all do it and we all accuse others of doing it to us. However we muse remember that there is a balance between, “There is nothing new under the sun,” and “That person copied my work verbatim.” Always act on inspiration with respect, and be a good creative citizen.

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Are you loving this FREE education? If so, we would love to hear about your excitement. Leaving reviews is one of the best ways to show support for podcasters. Honestly, it’s like a virtual hug. Annnnnd it only takes two minutes. So we’d appreciate it if you took the time to let us know you’re listening. Thanks for your support dreamers!

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Have you been dreaming about one on one business coaching? Well, we have the perfect opportunity for you. YOU could get coached LIVE on Dream Weaver Podcast. Does that sound like something that would light you up? Fill out an application here.

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Ready to DEEP DIVE into your business? Are you looking for an accountability partner? Do you want to learn to work smarter, not harder? Well, I want to help you with all of that! The V.I.P. Club with The Upspeak Collective starts in just a few weeks. On July 1st I am going deep dive in the businesses of ten women. I will walk you through my twelve transformations of small business week by week. 12 weeks, 12 one on one coaching sessions. 12 video modules. It is the ULTIMATE deep dive, mentorship program. Are you ready to do the work with me? There are four out of ten spots left. Head to our website to claim your spot.

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Want to connect with me? Here’s how:

+Dream Weaver on Instagram

+The Upspeak Collective on Instagram

+The Upspeak Collective’s website

+Questions? Send an email to info@dreamweaverpodcast.com

That’s all Dream Weavers! I can’t wait to chat next time!

Meg Witt
Just Jump, Girl

In Episode 5 of Dream Weaver, Meg demystifies the idea that there is a “blueprint” for taking the leap. There is no blueprint. There are no special powers. The people who take the leap are no different than you. They are simply pushed into it, or internally pulled. Tune in to find out what that looked like for Meg, and why she thinks it is possible for you too.

You hear about it all of the time in all of the podcasts that you listen to and every blog post that you read. Everyone on Instagram seems to be talking about this whole concept of JUMPING. Jumping where? Most of the time, they are referring to all of the dreams and possibilities of where you can go in your life, and needing to make the decision to jump into those things. Maybe you’re at a job you hate. Or maybe you are doing something that is in alignment with what you want to do, but there are still some big jumps that you need to take in order to get there. How do you do it?

There is no blueprint. Meg says, “Either way it involves mustering up all of your courage, shoving fear out of the way as much as you can, to jump…Here’s the thing-the fear never goes away right? So in a way, it’s about embracing the fear, and jumping anyway.”

We all wish there was an easy solution that would make it so we don’t have to jump. But you have to realize, there is no way around it. “If you’re gonna go from doing something mediocre to something amazing, it will involve you standing at the precipice, looking down, feeling your stomach flip, and then making the choice, despite it all, to jump.”

Here is what that looked like for Meg:

  • Meg went to business school, but she never fully had the conscious idea that she would ever want to start a business.

    • She had managed other people businesses for quite a while, but it took her a very long time to get comfortable with the idea of starting and running her own small business, primarily because she didn’t know what she wanted it to be.

    • She was a yoga teacher, photographer, she had a business degree, tons of retail management, and she loved creative writing. But how could she make a business out of all of that?

  • Whenever she would think of starting her own business, she always ended up making it into something that was really complicated. She would need a loan. She would need to hire a team. It needs to be a brick and mortar. At the time, this was the excuse she used to not make a move.

    • That is, until one day, hating the job she was in, her boyfriend, (now husband) Charlie, said, “Honey, why don’t we just make a list of everything you’re good at, everything you love and everything you’re aesthetically drawn to. Just list it all out and see if you can make a business out of it.” That’s what they did, and it ended up culminating into what is now, The Upspeak Collective.

Once that was decided, what steps did Meg take next?

  • Over the course of a weekend, she decided she was going to put all of that on a Squarespace website and tell everyone that she had a business.

  • She named her business Flourish Cleveland.

  • She did not file for an LLC right away.

  • She branded herself with the fonts and colors that she liked.

  • She set up her Facebook business page and Instagram business page.

  • She decided on her services.

The first offering Meg sold was a workshop on vision and goal setting. That was in her first full month of business and it sold out. In that first month she made $280.

In her second month she did exponentially better, and in her third month, she was able to quit her day job, i.e. TAKE THE LEAP. Meg knows that this moment happens for everyone at different times. She also knows that for most of us, it feels quite similar. It’s scary. It’s risky. There are no guarantees. And guess what? This is where some people get stuck. “The thing that differentiates those of us who have the dreams and actually step into action is really nothing other than accepting the risk, accepting the fear, and doing it anyway.”

Tune into Episode 5 for more wisdom from Meg, the host of Dream Weaver.

Already listen to the episode and loved it? Leave us a review. It’s like a virtual hug for podcasters.

Want to connect with Meg?

  • Follow Dream Weaver on Instagram.

  • Follow The Upspeak Collective on Instagram.

  • Learn more about The Upspeak Collective here.

  • Questions for Meg? Send an email to info@dreamweaverpodcast.com

Thank you for tuning into Dream Weaver!

Meg Witt
What it's like to be in a relationship with an entrepreneur
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Meg and Charlie explore the highs, the lows, and everything in between, of what it is like to be married to an entrepreneur. They talk about how they compliment each other, how Charlie was a big piece of the puzzle in Meg starting her business, and finding legitimacy in yourself and in your business.

Notes from the show:

  • What the Upspeak Collective is in the scheme of Charlie's life. Does he feel a stake in it?

    • It does financially power their lives so in that sense it does have a stake in their quality of life.

    • Meg will go to him when she is making a decision. In a way he will act as an advisor for her to bounce ideas off of.

  • They discuss how essentially they do the same thing in their work. Charlie just does it in a corporate setting.

  • What it’s like working from home with your spouse.

  • How Charlie is a huge piece of the puzzle in terms of why and how she left her last job and started her business.

  • One of the reasons they are so good together is because Charlie is a planner and Meg is a doer.

  • How women use the excuse that their spouces aren’t on board with their business endeavors is actually just fear. Sometimes this might be true and sometimes it not. It is very contextual.

    • Women need to learn to say no and own their no rather than blaming it on their partner.

      • Women need to prove that they can make good investment decisions.

      • Understanding how to do a cost/risk/benefit analysis and sitting down with your spouse and doing that with them

  • Meg has learned that she really wants to help her clients feel a sense of legitimacy. Maybe they aren’t getting that from their partner so they go to Meg for validation.  But Meg helps them realize that you’re partner can never give that to you. Legitimacy is something you have to give yourself.

    • You give yourself that legitimacy through doing. Through actions that work.

  • The best part of having a wife that is a business owner.

Have questions for Meg? Send them over to info@dreamweaverpodcast.com

Do you get value out of this podcast? Let us know by leaving a review on Apple podcasts, or wherever you get your podcasts.

Connect with Meg:

Join us at Summer School for a full day of biz school for the cool girl. On June 1st we are coming together for inspirational workshops, breakout sessions, woman to woman connection, goal setting, visioning, photo shoots and more! Grab your ticket here, before they sell out!

Meg Witt
Your Talent Isn't Enough

Do you think that your talent and passion are enough to take you on the path of becoming a successful business owner? Well-sorry, it’s not true. Talent and passion are only two out of the seven building blocks in creating a successful business. In Episode Three, Meg tells you all about them.

Today on Dream Weaver, Meg is going to tell you all about the seven most important pillars of building a successful business. What are those pillars? Well sure, it starts with talent and passion, but it doesn’t stop there. When building a business you must also focus on follow through, incredible delivery, enthusiasm, the ability to make people feel and committed organization. Meg speaks to each of these. Stay for the whole episode because at the end, Meg answers some questions that the producer of this podcast had. Do you have questions to ask Meg? Send them over to info@dreamweaverpodcast.com and we will try our best to answer them in a future episode.

Notes from the show:

There are seven major pillars to think about when building a successful business. They are:

  1. Talent

  2. Passion

  3. Follow Through

  4. Incredible Delivery

  5. Enthusiasm

  6. The ability to make people feel

  7. Committed organization

Follow through: consistency, dedication, integrity

  • A lot of business owners don’t fit into the category of 100% follow through

    • Consistency one day, none the next

    • Passion one week, none the next

    • Organization one month, none the next

  • Why is consistency so important?

    • If you’re building something you can’t be sloppy on some days, take a month off or deliver hardcore on other days

    • “Who you are as a business owner has to be dedicated to consistency. Your creativity has to be consistent. Your customer service has to be consistent. You have to follow through, which by the way, is also known as integrity.”

    • “Integrity-what you say you’re going to do and what you actually do, match. Your words and actions are in alignment”

  • What keeps us from follow through?

    • Personality?

      • If you don’t have consistent follow through, it’s something you need to learn.

      • All powerful business owners come in all different shapes and sizes but having dedication and consistent follow through is a non-negotiable.

    • Boredom?

  • What does Meg do to get through those days where tasks just aren’t exciting?

    • Create a schedule that supports that and create rituals around doing it.

      • She makes sure that she schedules the things she needs to get done, at time that she has high energy.

  • The more you commit to it, the better it will get. Just like a muscle.

  • Decide from the very beginning, what are these areas that I lack consistency? Write them down and then focus on creating habits that will allow you to master those things.

Incredible Delivery and Customer Service

  • Go listen to our first episode. Meg digs into all things customer service.

    • But while we are on this topic, TRACK THOSE REVIEWS FROM THE VERY BEGINNING. Even if they’re just reviews from your mom or your friends. Collect those reviews!


Enthusiasm

  • “When you are trying to build something, you have to lead with inspiration. People will follow that. Yes they’ll follow you if they think you know what you’re doing, but mostly because they feel like it’s going to be fun to do so.”

  • How do you make sure you are compelling?

    • “Come at it with passion, high energy, and enthusiasm”

  • If you are at a meeting and acting bored, working in your shop and you don’t get up to greet your customer, you are acting in low energy and it is not compelling to your dream clients.


The ability to make people feel

  • “People will not remember what you did or what you said, they will remember always how you made them feel.”

  • First, figure out what feelings you are going after.

    • Inspiration?

    • Excitement?

    • Peace?

    • What am I trying to create through my product or service in terms of feelings and how can I create those feelings in the people around me?

  • Have you ever looked at a brand that is similar to yours and wondered, “How are they getting so many customers? How are they so busy?”

    • What are they doing right that I’m not getting at?

  • That person is probably making people feel something that is compelling them to come back.

  • Are you offering an experience that people want to be a part of?


Committed organization from the start

  • You may not have a lot of clients right in the beginning or you may not be rolling in the dough but act as if you are with the spreadsheets and the systems like asana and google drive, etc.

  • Maybe it's not the most exciting parts of the job? Then hire someone to help you do it.

  • Shout out to Marisa from the last episode. Listen to “Structure to Scale” for even more information on this topic.

  • The kinds of things that you can source out to an expert

    • Email inbox organization

    • Drop box organization

    • Calendar management

    • Systems set up

    • Optimizing strategy for growth

    • Customer connections and customer service experience

    • Client pipeline

    • Invoicing

    • Contracts

    • Social media

  • “You want to find someone who’s great at the things that are taking up a huge chunk of your time, that are not necessarily money makers for you”

  • Don’t pretend that you can do all of these things if you haven’t done them yet.

  • “Get honest with yourself about what you are actually doing currently, what you’ve actually done in the past, and then use that as a predictor, for the likelihood of you taking it on in the future.”


Q&A

  • What are some tips for becoming more consistent? What are some exercises that people can do to get better at follow through?

    • We are addicted to saying yes, so much that we can’t actually reasonable deliver all that we say we are going to do.

    • A lot of the consistency and follow through starts with recognizing where you need to say no and having reasonable expectations about your time.

      • What do I actually have on my calendar this week?

    • When you get up everyday to work on your business, “Ask yourself, what can I do this morning, that can reduce results for me tonight?”

  • How do you combat those feelings of un-enthusiasm? Has there been anything in your business that you’ve been unenthusiastic about, and then realized ‘hmm maybe this isn’t serving the business’?”

    • YES! Meg has had many experiences where she would say yes to things and later think, “Oh my gosh! Why am I doing this?”

    • Some of it comes down to, “faking it until you make it.”

    • No, we don’t have to be a cheerleader everyday.

      • As humans we might have shitty days, and on those days it is really hard to be fully enthusiastic. But what you should commit to? Always be fully present.

  • The ability to make people feel...What are some tips for creating this experience or what are some examples of how you do it and how you’ve seen others do it?

    • “Making people feel is about allowing people to be themselves and feel seen by you.”

      • A lot of that is about listening and verbal affirmation while you’re listening, then the rest is responding to the needs you’ve just learned about through listening, so that the person feels like you heard them and you saw them.  

      • Take a minute to check in with your clients and say hey “How are you?” It’s kind of about being a good friend.

      • You connect with your clients differently than you connect with your closest friends and family in a lot of ways, but in a lot of ways it is exactly the same.  Some people make the mistake of treating clients sooooo different than how you would treat a friend. It sometimes becomes very professional, very structured and all about boundaries. That makes the connection lose it’s heart. The business loses it’s soul.

        • “Small business owners are special because they’re small. We’re not the Gap, we’re not Walmart. We’re human beings interacting with other human beings and it should feel that way.”

  • Committed organization. Before you hired Marisa, how did you stay organized? For business owners that can’t afford to hire or pay someone, what systems and practices would you recommend?”

    • Invest in platforms

      • Zoom

      • Calendly and Accuity for scheduling

      • Canva for creating graphics

      • Google drive for basically everything, i.e., budgeting, projections, client pipelines,

      • Asana for task management

      • Honeybook or Dubsado for contracts and invoicing

    • “Before you can hire someone, invest in platforms that will increase your efficiency, youtube them, learn them and use them. Because those programs are only as good as your ability to consistently use them”

Did you enjoy this episode? Pause for two seconds and leave us a review. It would mean the world to us! Thank you soooo much fellow dream weaver.

Want to connect with Meg? Here’s how:

  • The Upspeak Collective on Instagram

  • Dream Weaver on Instagram

  • Check out the services Meg offers at The Upspeak Collective’s website

Join us at SUMMER SCHOOL. The Upspeak Collective is SOOO excited to be offering it’s first annual Summer School. It will be a full day of biz school for the cool girl. You can expect inspiring workshops, women to women connection, photo shoots and MORE. Grab your ticket while supplies last. We are only selling 100 tickets and once they’re gone, they’re gone. Grab yours here.

Interested in sponsoring this podcast? Have a question for Meg? Or just wanna say hey? Shoot us an email to info@dreamweaverpodcast.com

This podcast was produced by Katie Tackett of Muse Room Media. The music that you hear on this podcast was produced by Evan Brown of SmokeFace TV.


Meg Witt